YouTube Ads on TikTok: A Bold Play for Creators Amidst Uncertainty
2025-02-09
As TikTok faces a potential US ban, YouTube is cleverly using TikTok itself to advertise and lure its creators to its platform. Ads showcasing YouTube's resources and community support highlight TikTok's uncertain future. This strategic move underscores YouTube's competitive advantage and the challenges facing TikTok. Even MrBeast, TikTok's top creator, is reportedly in talks with bidders aiming to acquire TikTok's US operations, further highlighting the intense competition.