YouTube: TV Overtakes Mobile as Primary Viewing Device in the US

2025-02-11
YouTube: TV Overtakes Mobile as Primary Viewing Device in the US

YouTube reports that in the US, TVs have surpassed mobile devices as the primary way people watch its content. Despite the rise of smartphones, big-screen TVs and their remotes remain dominant, based on YouTube's watch time data. Nielsen confirms YouTube's leading position in streaming watch time for two years running. Furthermore, YouTube announced a new feature, "Watch With," enabling creators to provide live commentary and reactions to games and events, currently in testing.

Tech TV viewing