Apple Maps Could Soon Show Search Ads
2025-02-16
Apple is reportedly exploring the possibility of adding search ads to its Apple Maps app, according to Bloomberg's Mark Gurman. While Apple considered this previously, it's now revisiting the idea. No engineering work has begun yet, so any implementation is still some time away. These ads wouldn't be banner ads, but rather paid search results. For example, a fast food chain could pay for top placement when users search for "burgers." This model is already used by Google Maps, Waze, and Yelp. Adding ads to Apple Maps would further boost Apple's services revenue.