Amazon Pays $1 Billion for Full Creative Control of James Bond Franchise
2025-02-22
Amazon has secured full creative control of the James Bond franchise for a reported $1 billion, ending the long reign of producers Barbara Broccoli and Michael G. Wilson. This acquisition follows Amazon's $8.5 billion purchase of MGM, but an additional $1 billion was necessary to fully acquire the creative rights to the Bond IP. This marks a new era for the franchise, with Amazon planning to expand the Bond universe, developing spin-offs including a potential Bond girl movie and series focused on villains. However, concerns have been raised about Amazon's potential to compromise the quality control that Broccoli and Wilson maintained, potentially damaging the brand's image.