Tesla's European Sales Plummet 45%, Outpaced by Chinese Automakers
2025-02-25
Tesla's European sales plunged 45% in January, reaching only 9,945 vehicles and a market share of 1%, significantly lower than last year's 1.8%. This contrasts sharply with a 34% increase in overall European EV sales. Chinese automakers like SAIC Motor (sales up 37%, market share at 2.3%) and BYD (outsold Tesla in the UK for the first time) are outperforming Tesla. Tesla's Berlin factory is undergoing a Model Y production line revamp, which might contribute to the sales decline. Elon Musk's recent involvement in European politics, endorsing Germany's far-right AfD party, may also have negatively impacted the brand, sparking public backlash and protests.
Tech
European Sales