Bye-Bye Prime: A Canadian's Rational Choice
2025-03-07

A Canadian user canceled their Amazon Prime subscription. The reason wasn't to boycott Amazon, but rather a combination of commercial and emotional factors. Commercially, the need for next-day delivery decreased after a recent move, and other online stores offer comparable products and prices. Emotionally, dissatisfaction with the current US stance towards Canada, coupled with a decline in Amazon's shopping experience (poor search results, ugly interface), led to a shift in spending towards Canadian suppliers. While Prime Video was once a benefit, the poor quality of shows like 'Rings of Power' diminished its appeal. Ultimately, canceling the subscription was a smooth process.
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