Lego Brings Game Development In-House: End of Third-Party Reliance?
2025-03-16
Lego Group announced it's bringing video game development in-house, marking a significant shift in the toy giant's gaming strategy. While Lego has previously collaborated with third-party studios on numerous games, this internalization signifies greater control over its future game products. This move is particularly notable given the success of the Lego mode in Epic Games' Fortnite. However, Lego isn't entirely abandoning collaborations; partnerships like the 2K Drive racing game and rumored Lego football game suggest a continued exploration of diverse partnerships.