Mobile App Revenue Gap Explodes: Top 5% Earn 500x More
2025-03-17
A new report from RevenueCat reveals a widening chasm in mobile app revenue. In 2024, the top 5% of apps earned 200 times more than the remaining 95%; this year, that figure has skyrocketed to 500 times! Top-performing apps rake in over $5,000 per month, while the 25th percentile earns a meager $5-20, and even less for many. A staggering 76.1% of North American developers derive over 80% of their revenue from iOS. To compensate, developers are exploring various monetization strategies, including paywalls, upsells, price increases, and even usage-based pricing for AI apps. Low subscription renewal rates are a major challenge, with less than 10% of monthly subscribers reaching their second year.