Hinge's $550M Secret: Selling Hope, Not Matches
2025-03-23
Dating app Hinge's success isn't about better matches; it's about masterful branding. Its tagline, "Designed to be deleted," positions it as the app that helps users find love and move on. This contrasts sharply with competitors focused on short-term engagement. In 2024, Hinge raked in $550 million in revenue with 1.5 million paying subscribers. Its story proves emotional marketing, building brand loyalty by selling hope, trumps purely functional features in driving business success.
Startup
emotional marketing