Cord-Cutting in Canada Accelerates as Streaming Soars
2025-03-25
The Canadian streaming market is booming, with a significant decline in traditional TV subscriptions. Convergence Research reports that an estimated 46% of Canadian households canceled their cable, satellite, or telecom TV subscriptions in 2024, a 4% increase from 2023, and projected to reach 54% by 2027. Streaming subscription revenue surged 15% to $4.2 billion, while linear TV revenue dropped 5%. Canadians subscribe to an average of 2.6 streaming platforms per household, but the majority of revenue flows to US companies, prompting the CRTC's "Online Streaming Act" requiring foreign streamers to invest 5% of Canadian revenue in local content. This act has faced pushback from US streamers.
Tech
cord-cutting