Hungry? Your Brain Ignores Nutritional Info!
2025-04-13
New research reveals that hunger shifts attention towards the tastiness of food, causing people to overlook nutritional information—a key factor in poor dietary choices. Using eye-tracking and computational modeling, scientists found that hunger amplifies the reward associated with calorie-dense foods, diminishing the importance of nutritional labels. This suggests that simply displaying nutritional labels might be insufficient to combat hunger-driven unhealthy eating. Interventions should focus on making health information more visually prominent or directing attention towards it.