AI Chatbots: More Persuasive Than Humans in Online Debates
2025-05-19

A new study reveals that AI chatbots, powered by large language models (LLMs), are more persuasive than humans in online debates, especially when armed with opponent information. Researchers pitted 900 US participants against GPT-4 or a human in 10-minute debates on sociopolitical issues. Results showed GPT-4 significantly outperformed humans (64% of the time) when provided with basic demographic data. This raises concerns about the potential misuse of LLMs in political campaigns and targeted advertising, highlighting the potential risks of AI in information warfare.
AI
Persuasion