Google Makes Workspace AI Free, But Raises Prices
2025-01-15
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Google announced that it's making its AI features in Workspace – including smart compose in Gmail and Docs, and more – free for paying business customers. This intensifies the competition in the AI office suite market. However, to offset costs, Google is also raising prices across all Workspace plans by approximately $2 per user per month. This move aims to attract more users to experience its full suite of AI features and recoup costs through increased volume. This mirrors Microsoft's strategy of integrating Copilot Pro into Microsoft 365, reflecting the aggressive strategies of tech giants in the AI arena.