Epic Games Subsidizes Developers to Bypass Apple's App Store Fees
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Epic Games is expanding its mobile game store by subsidizing iOS developers' fees for using third-party marketplaces, directly challenging Apple's App Store dominance. This move aims to attract more games to its store and combat Apple's high fees. Epic will pay the Apple Core Technology Fee (CTF) for developers in its free games program, but this is not a long-term solution. Epic hopes the EU will enforce the Digital Markets Act (DMA) to break Apple's monopoly. This is the latest maneuver in Epic's long-running battle against Apple and Google, who Epic argues create unfair restrictions and fees for developers, stifling competition in the mobile gaming market. Despite a delayed launch due to technical issues, Epic is determined to push for greater competition in the mobile app store landscape.