BMW's 'Heart of Joy': Redefining Driving Pleasure in the Electric Era
2025-02-17
BMW is developing a central computing unit called the "Heart of Joy" to revolutionize the electric driving experience. This small, eight-inch black box integrates driving dynamics and powertrain control, powering BMW's upcoming Neue Klasse electric vehicles. Unlike most manufacturers, BMW developed it in-house, enabling finer control over vehicle performance, improved braking efficiency and stability, faster response times, and lower maintenance costs. The Heart of Joy stems from BMW's reimagining of driving pleasure in an electrified future, aiming to differentiate its EVs and reduce reliance on global supply chains.