Your TV Is Spying on You: The Rise of Streaming Ads and the Privacy Trade-off
Streaming platforms are increasingly relying on ads for revenue, even monitoring user viewing habits for personalized ad targeting. The article uses Roku as a case study, detailing its transformation from a hardware company into an advertising powerhouse, acquiring ad-tech companies to gather user data for precise ad placement. This trend isn't unique to Roku; many TV manufacturers and tech giants employ similar tactics, utilizing Automatic Content Recognition (ACR) to monitor what users watch and leverage this data for analytics and targeted advertising. While personalized ads can enhance user experience, significant privacy concerns arise. The article concludes by suggesting that opting for older, non-smart TVs and avoiding connection to smart devices is the best way to evade ads and data collection.